Odoo

Odoo CRM is a Web-based open source customer relationship management (CRM) system designed for companies of all sizes. Its suite of applications include lead management, sales automation, marketing campaign management and business reporting features.

The lead management feature can be used by sales divisions to define a criteria for assigning leads. Using these criteria, sales divisions can select most appropriate and available sales representative for leads to improve the quality of sales. Odoo CRM also features marketing campaign management that help users design marketing campaigns for lead generation and brand promotional activities.

The system features reports and a dashboard to monitor contacts and activities so organizations can make informed decisions regarding lead generation, sales and marketing procedures.

The software offers social media integration that helps users generate leads from social media sites, such as Facebook, Linkedin and Twitter. Clients can also use this feature to gain customer insights from social media.