Act-On

Act-On is a comprehensive marketing automation tool designed to offer businesses a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. Act-On was created in 2008 and this scalable, robust, and user-friendly system currently serves over 3,000 businesses worldwide.

With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities. It's even possible to know which companies visit a website before they fill out any forms. Webinar and event planning have also become essential to generating interest in a particular product, and Act-On streamlines the entire process.

Act-On provides effective marketing strategies, streamlined online processes, and centralized sales and lead information, making it a highly effective marketing automation solution ideal for small marketing teams needing effective tools with minimal IT involvement.