Lasso CRM

Lasso CRM is designed exclusively for homebuilders, real estate developers and new home agencies to help sell more real estate more quickly, easily and profitably. Companies can capture every lead from the company website, home visits and online directories and then use Lasso to follow up, nurture, communicate and convert more leads to prospects and homebuyers.

With Lasso, sales teams stay on top of all activities, keeping organized with integrated contact and calendar management. They can even use Outlook of Mac Mail and have all contact history logged directly into the registrant's profile. The team is notified instantly every time a prospect returns to the website, empowering timely follow-up that is targeted to the prospect's interests.

The Pro edition provides the capability to manage inventory and pricing, options and upgrades, deposits, as well as to track deal status, auto-populate contracts and digitally store documents like sales agreements, floor plans and images.

Most builders today run pretty lean organizations, so the pay-as-you-go monthly subscription pricing eliminates up-front costs, preserving cash flow and keeping Lasso accountable to deliver great customer service.

Lasso CRM is easy to use and deploy, with less training than construction-oriented systems. It works equally well for single and master communities, urban condo high-rise, suburban town home and destination resorts. 

Developers, homebuilders and new home agencies seeking an on-demand CRM system with a track record for rapid ROI should review Lasso.